Amy Minnick, Founder & CEO of FireSnake Fitness, is a licensed electro-muscle-stimulation (EMS) master trainer and certified fitness instructor. She recently retired from a successful 20-year career in the pharmaceutical industry to focus on the growth of FireSnake Fitness. 

FireSnake Fitness is the first company in San Diego licensed to provide EMS personal training, a service that is FDA-cleared and scientifically proven to build lean muscle, accelerate weight loss and prevent muscular atrophy. Just 20 minutes of total-body EMS per week is equivalent to more than two hours of high-intensity strength training. 

“The technology targets and activates all major muscle groups simultaneously, which is impossible to accomplish with any traditional workout,” Minnick says. “EMS is a highly effective, time-efficient, total-body workout that is suitable for all fitness levels, including beginners and seniors. The training can be customized to meet any client’s desires—fat burning, muscle building, muscle recovery, rehabilitation, or a combination of everything. Conditioning the body in this way helps to significantly improve stamina and endurance while decreasing the risk of muscle injury and joint strain. Life gets hectic. If clients can’t come to our studio, we bring the training to them—EMS is also a mobile concierge service!” 

Minnick, who believes that exercise should be accessible to all, says that EMS makes that possible whether a client is advanced, an exercise novice, or has physical limitations. “We've witnessed the drastic difference that only a few EMS sessions have made on our clients’ bodies, and it will do the same for you,” she says. 

Hours of Operation (by appointment only)

Monday: 8:00 a.m. to 6:00 p.m.

Tuesday: 6:00 a.m. to 6:00 p.m.

Wednesday: 10:30 a.m. to 5:00 p.m.

Thursday: 9:00 a.m. to 6:00 p.m.

Friday: 9:00 a.m. to 1:00 p.m.

Saturday: By appointment

Sunday: By appointment


IG: @amyminnickfitness

FB: FireSnake Fitness